Performance benchmarking

Performance Benchmarking


Client needed a ‘go-to-market’ strategy developed, identifying potential acquisition targets relative to competitors.


Letsema ran a four-phased approach, during which the strategic context was defined; the market was segmented; the competitor landscape was evaluated and key regulatory developments and industry trends were analysed.


The resulting ‘go-to-market’ strategy included a successful methodology that filtered asset managers and identified potential attractive players, allowing the client to make informed decisions and inputs into its acquisition plan for the period ahead.

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