Confectionary market insights East Africa
Situation:
A client based in East Africa wanted to gain a competitive advantage in Africa by increasing their presence in their supply chain markets.
Approach:
Market research was conducted to identify the key points of market entry and competition. Recommendations and a roadmap were developed for the client.
Impact:
Markets were shortlisted according to the environmental, political and economic factors to create maximum client impact. The client was able to make a decision on further investments into the region using insights generated by Letsema.
For more information, contact us: info@letsema.co.za.