Confectionary market

Confectionary market insights East Africa


A client based in East Africa wanted to gain a competitive advantage in Africa by increasing their presence in their supply chain markets.


Market research was conducted to identify the key points of market entry and competition. Recommendations and a roadmap were developed for the client.


Markets were shortlisted according to the environmental, political and economic factors to create maximum client impact. The client was able to make a decision on further investments into the region using insights generated by Letsema.

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