Confectionary market insights East Africa

Situation: 

A client based in East Africa wanted to gain a competitive advantage in Africa by increasing their presence in their supply chain markets.

Approach:

Market research was conducted to identify the key points of market entry and competition. Recommendations and a roadmap were developed for the client.

Impact:

Markets were shortlisted according to the environmental, political and economic factors to create maximum client impact. The client was able to make a decision on further investments into the region using insights generated by Letsema.

For more information, contact us: info@letsema.co.za.